Traditional Prints In Branding And Their Advantages
With advancement in technology, promotional material too has evolved to cater to a more tech savvy clientele with multimedia displays and online ads. However these methods are considered still high on the price bracket for small businesses and start-ups. Therefore the age old printed promotional tools are still on demand. If strategically used, they can still serve to inform and attract the right customers to your business. Here are some benefits of this method and some popular printed forms available in the market today. The types of printed banners come in many forms, and they are mostly categorised based on style shape and size. These promotional material come in various styles such as teardrop banners, feather banners, pop up and pull up to name a few. It is easily understood that the form of the printed ad would be based on the event or campaign you wish to run. Whether the event is going to be indoors or outdoors also can influence the type you can use. The pull-up type and wall prints are recommended for indoor events while pennants and flying prints are ideal for outdoor functions. The shape of the printed item however needs to be carefully selected as it is influenced by several factors such as the logo shape and size. For an example if the logo is in the form of a circle, then the print pennant needs to be able to accommodate the shape. Cost is another factor, therefore a business needs to consider the amount they are willing to spend and use that to decide on the shape and size of the advertisement they like to get printed. The benefits of this form of promotion are also numerous:
Customer reach: when you place a printed promotional item at a trade show as a sponsor or even as a form of branding you can ensure that the target customers at the location see information about your product and they can become consistent buyers of your product or service.
Cost effective: most advertising banners can now be designed by business owners themselves. There are many shops offering digital print services on various materials that can get your desired design printed. There are many forms of editing and designing options available in the form of desktop publishing suits such as Photoshop and illustrator that enable individuals to create their own ads relatively easily and in a cost effective manner.
Repeat message: depending on the location the promotional material is placed, such as on the road side or at a shop window or corridor, the chances of customers and potential customers seeing it several times is high. For an example, if it is on the side of the road at a location with traffic, chances are that you will reach the same customer several times during a single day. And in marketing, repeat messages have a way of staying in the mind longer.
Reusable: a durable printed promotional item can be long lasting and serve businesses for a longer time. So it is a good investment. They are not heavy and can easily be carried to any location and set up as required, making them very versatile.
So this traditional form of print advertising is here to stay for much longer than expected.